Complete Donor Stewardship System
Our Approach.
This complete, done-for-you automation system handles donor stewardship so you can finally stop feeling guilty about what's slipping through the cracks.
Trusted by 3,800+ nonprofit organizations
Most nonprofits have two problems — and they’re connected.
First →
Your emails aren’t the kind that people want to read.
They are too formal. Too long. And sound like a committee wrote them. They explain a lot, but they don’t connect.
Donors skim, disengage, or quietly drift away.
Second →
Even when the messaging is good, it’s inconsistent.
Thank-yous go out late. Welcome emails get skipped.
Follow-ups depend on someone remembering — and someone usually doesn’t.
We fix both.
Our approach starts with strong, human messaging — copy that sounds like a real person, respects donors’ time, and makes it clear why their support matters.
Then we build automation around that copy, so it’s delivered:
At the right moments
In the right order
Without relying on memory, bandwidth, or late nights
Because great copy doesn’t help if it never gets sent. And automation doesn’t help if what it sends is… boring.
When messaging and systems work together, donor stewardship stops feeling fragile — and starts feeling reliable.
Everything starts with the words — because those are what donors actually experience.
We write like you talk.
Conversion copywriting to increase revenue and drive donor retention.
What is conversion copywriting?
Conversion copywriting is the art and science of crafting messages that inspire donors, supporters, and stakeholders to take meaningful action—whether that’s donating or getting involved.
Conversion copywriting goes beyond informing your audience about your mission; it persuades them to engage with you and your organization in tangible ways.
Donors want to feel like they’re having a conversation with someone who values their time, not reading a corporate memo.
By speaking like a person—not a nonprofit—you’ll foster deeper connections, inspire action, and ultimately raise more money.
Keep it conversational
Transform one-time donors into lifelong supporters
If you’re used to writing formal newsletters—and sending big, heartfelt paragraphs in every email—our short, informal tone may come as a surprise.
You know what also comes as a surprise?
A 10-year lapsed donor returning to give—after reading our nurture emails. (One of our favorite recent client results!)
Research-backed email marketing
Want to know what to expect from your welcome series? Take a peak at our signature stewardship workflow.
Browse Our Services
Discover how Parable can elevate your space or event with our bespoke floral services, tailored to bring your vision to life in the most beautiful ways imaginable.
Stop doing donor stewardship manually
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