Complete Donor Stewardship System

Our Approach.

This complete, done-for-you automation system handles donor stewardship so you can finally stop feeling guilty about what's slipping through the cracks.

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Trusted by 3,800+ nonprofit organizations

Most nonprofits have two problems — and they’re connected.

First → Your emails aren’t the kind that people want to read.

They are too formal. Too long. And sound like a committee wrote them.

They explain a lot, but they don’t connect.

Donors skim, disengage or quietly drift away.

Second → Even when the messaging is good, it’s inconsistent.

Thank-yous go out late. Welcome emails get skipped.

Follow-ups depend on someone remembering — and someone usually doesn’t.

Now, don’t stress.

→ We fix both.

Our approach starts with strong, human messaging — copy that sounds like a real person, respects donors’ time, and makes it clear why their support matters.

Then we build automation around that copy, so it’s delivered:

  • At the right moments

  • In the right order

  • Without relying on memory, bandwidth, or late nights

Because great copy doesn’t help if it never gets sent. And automation doesn’t help if what it sends is… boring.

When messaging and systems work together, donor stewardship stops feeling fragile — and starts feeling reliable.

Everything starts with the words — because those are what donors actually experience.


We write like you talk.

Conversion copywriting to increase revenue and drive donor retention.

BEST PRACTICES
BEYOND THE FIRST GIFT (EBOOK)

What is conversion copywriting?

Two women working in an office, one sitting at a desk speaking on a landline phone, the other standing beside her reading a notebook. The desk has papers, a red pen, and an old-fashioned blue rotary phone, with file cabinets and documents in the background.

Conversion copywriting is the art and science of crafting messages that inspire donors, supporters, and stakeholders to take meaningful action—whether that’s donating or getting involved.

Conversion copywriting goes beyond informing your audience about your mission; it persuades them to engage with you and your organization in tangible ways.

BEST PRACTICES
SAMPLES OF WORK
FREE E-BOOK

Keep it conversational

Donors want to feel like they’re having a conversation with someone who values their time, not reading a corporate memo.

By speaking like a person—not a nonprofit—you’ll foster deeper connections, inspire action, and ultimately raise more money.

SAMPLES OF WORK
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Transform one-time donors into lifelong supporters

If you’re used to writing formal newsletters—and sending big, heartfelt paragraphs in every email—our short, informal tone may come as a surprise.

You know what also comes as a surprise?

A 10-year lapsed donor returning to give—after reading our nurture emails. (One of our favorite recent client results!)

BEST PRACTICES
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Research-backed email marketing

A person sitting on the floor, browsing through a large cardboard box filled with files or folders, surrounded by office furniture and briefcases.

Want to know what to expect from your welcome series? Take a peak at our signature stewardship workflow.

BEYOND THE FIRST GIFT (EBOOK)

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Discover how Parable can elevate your space or event with our bespoke floral services, tailored to bring your vision to life in the most beautiful ways imaginable.

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Stop doing donor stewardship manually

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