How Pockets Change Grew Email Subscribers 2X and Click Rates 357% with Nonprofit Automation
Pockets Change partnered with Nonprofit Automation Agency, leading to 2X email subscribers, 50% increase in email opens, and 357% click rate increase.
THE CHALLENGE
Scaling donor engagement without burning out a small team
Pockets Change blends hip hop pedagogy with financial education to help young people build financial resilience. But behind the scenes, their donor engagement operations were held together by siloed tools, unclear processes, and limited automation.
What wasn’t working:
Donor and subscriber data scattered across disjointed platforms
Email marketing platform clogged with outdated, legacy tags
No automated donor journeys or welcome sequences
A small internal team juggling too many operational tasks
Their internal team wore multiple hats and didn’t have the bandwidth to manage routine stewardship, much less optimize it. The result: a tech stack with potential—but no unified strategy or automation to fully leverage it.
To maintain growth—and protect staff capacity—Pockets Change needed clear systems, clean data, and donor journeys that reflected their voice and ran automatically.
“We suddenly have the ability to have six discovery calls with new partners in a week, rather than spend six hours building out something.”
— Andrea Ferrero-Haggerty, Executive Director, Pockets Change
THE SOLUTION
Nonprofit automation workflows and donor journey copywriting
Pockets Change partnered with the Nonprofit Automation Agency to bring structure, clarity, and automation to their donor engagement systems.
Step 1: Data clean up and creating an ecosystem
We began by assessing their existing platforms—identifying what to keep, what to retire, and what needed restructuring. What we implemented:
CRM Clean Up: Standardized and tagged donor records inside Bloomerang for accurate segmentation.
Email Platform Optimization: Strengthened Kit workflows, removed 200+ legacy tags, and established a tagging logic that reflects real donor behavior.
With cleaner data and clearer structures, their communications became easier to manage and far more targeted.
Next, we ensured Bloomerang and Kit worked together as a single automated ecosystem. This eliminated guesswork and manual work, giving the team a foundation that finally supported their growth.
Step 2: Driving donor action with conversion copywriting and nonprofit impact storytelling
Once their system was stabilized, we turned to messaging.
We developed donor journeys that sound unmistakably like Pockets Change—warm, culturally rooted, voice-driven, and connection-focused.
Thoughtful donor journeys included:
Automated welcome sequences
Thank you workflows
Donor onboarding + cultivation journeys
Re-engagement emails
Evergreen storytelling and culture-forward sequences
Every sequence was built to feel personal, even though it runs automatically.
Now, their stewardship feels consistent, aligned with their mission, and unmistakably “Pockets Change”—all while saving the internal team hours each month.
“Imagine someone opening an email that’s automated, but feeling like you just sent it because it’s written so well in your voice…It’s magical.”
— Andrea Ferrero-Haggerty, Executive Director, Pockets Change
RESULTS
From scattered systems to a donor experience with real rhythm
Here’s what happens when the right message reaches the right donor at the right time:
Email Subscribers: 2x Growth
Email Open Rates: +50% Increase
Click Rate: 357% Increase
Email subscribers doubled—a direct result of cleaner data, smarter tagging, and sequences that actually reflect how Pockets Change communicates.
Open rates climbed 50%, because supporters were finally receiving messages that felt relevant, timely, and unmistakably on-brand.
And click rates grew by 357%. Here’s the clearest signal that donors weren't just opening emails. They were reading them, connecting with them, and taking action.
With automation handling routine stewardship, the team can now focus on what they do best: creativity, education, and community building.
Their mission has rhythm. Now, their systems do too.
Ready to connect with the right donors at the right time?
Find out how we help nonprofits like Pockets Change automate donor engagement—freeing up time for deeper relationships instead of admin work.
