Here's the 3 automations to do before year end giving ⤵
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Step 1 → 💛💛💛 Thank-you email
Your CRM or fundraising platform should send these automatically.
If it doesn’t, this is your first fix. Every donor deserves an immediate thank-you to confirm their gift was received.
Step 2 →⚡️⚡️⚡️ Personalized note reminder
Either create a task to remind you to send it or build a Zap that drafts it for you.
Gratitude is actually pretty easy. (And feels good.) So why not let automation handle the remembering part.
Step 3 → 📣📣📣 Lapsed donor workflow
You can set this up in your email marketing platform.
Here are the
Here’s what to do next:
Create a report of lapsed donors
Send one email per week for five weeks