Help donors understand how they can be part of the solution, it’s time to ask - yes, you’re asking for another gift. After all, asking is a form of stewardship.

❑ Write your second ask email template and add it to your automated welcome series 

❑ Keep your CRM humming with details of their journey, tuning into their preferences and past actions

❑ Automate the fan mail: Based on their latest action—or lack thereof—cue the thank-yous, reminders, or gentle nudges to keep the rhythm going strong.